Food In Canada

Voilà by Sobeys launches in the GTA

June 23, 2020   by Food in Canada

Voilà by Sobeys teammate delivers grocery orders in Vaughan, Ontario (CNW Group/Empire Company Limited)

June 23, 2020, Stellarton, N.S. – Empire Company Limited has introduced its newest e-commerce platform, Voilà by Sobeys, which allows customers to order products at affordable prices with no hidden fees and get the items delivered straight to their doors in convenient one-hour delivery windows.

As of June 22, customers in Vaughan, Ont., will be able to order online at voila.ca or by downloading the Voilà mobile app. Service across the Greater Toronto Area will follow in the coming weeks.

Voilà is powered by Ocado Group plc’s industry-leading technology and fills orders through its state-of-the-art automated Customer Fulfillment Centre (CFC) in Vaughan. Robots assemble orders efficiently and safely, resulting in minimal product handling, while Voilà teammates safely deliver orders directly to the customer’s home.

“Voilà by Sobeys is the future of online grocery retail in Canada, and now it’s here,” said Michael Medline, president and CEO of Empire. “Ocado’s technology gives us the best e-commerce platform in the country – there’s nothing like it in North America. We can’t wait to share Voilà with our customers in the GTA this summer and across Canada in the future.”

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Voilà is the first and only grocery retailer to offer Farm Boy and Well.ca products through its online home delivery service. Voilà customers will be able to shop for thousands of fresh produce and grocery products from Sobeys, alongside customer favourites from Farm Boy and health, wellness, baby, pet, and beauty products from Well.ca.

“Canadians deserve a better way to shop for groceries online,” said Sarah Joyce, SVP, e-commerce of Empire. “Because Voilà delivers customers’ orders directly from an automated warehouse, we have tremendous control over the freshness and quality of our products and the reliability of our deliveries. Our teammates are ready to provide best-in-class service to our customers.”

At capacity, Voilà by Sobeys will bring approximately 1,500 jobs to the area, including operations, delivery, and customer service teammates. A second CFC is currently being built in Montreal to bring Voilà par IGA to major cities in the province of Quebec as well as Ottawa.


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