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Turkey farmers launch campaigns to support farming and grocery businesses


Turkey Farmers of Canada is taking a unique approach to strategic marketing to reach grocers and consumers.

The organization has launched two new campaigns.

Both of the initiatives will support the country’s farming and grocery businesses, and offer everyday Canadian shoppers the chance to win epic prizes throughout the month of June.

The contests are:

  • Winner Winner Turkey Dinner: Turkey lovers can enter this contest throughout June via Canadian Turkey’s social channels for the chance to win one of four grand prizes awarded at the end of each week. Prizes include: CCM bikes, Big Green Egg BBQs and more.
  • Shoppers’ Direct Receipt Validation (DRV) Contest: Shoppers at participating grocery stores across Canada can upload their receipts to the DRV landing page starting June 15 to be entered to win 1-of-40 $250 VISA gift cards. Click here for information.

Turkey Farmers of Canada is a national organization representing Canada’s 530-plus turkey farmers. Created in 1974 under the federal Farm Products Agencies Act, the organization encourages co-operation throughout the Canadian turkey industry, promotes the consumption of turkey meat, and oversees the supply management system for turkey in Canada.



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