Toronto grocer helping FoodShare Toronto

April 8, 2020, Toronto, Ont. – Fresh City, a Toronto farm and online and bricks and mortar grocer, has partnered with FoodShare Toronto to assist in getting food to those in need at this critical time.

“We need to stand in solidarity with those in need,” said Ran Goel founder and CEO of Fresh City. “Our most vulnerable and racialized communities are disproportionately impacted by COVID-19. We are proud to partner with FoodShare Toronto as they deliver on their mission of good healthy food for all.”

To help support FoodShare’s emergency food access work, Fresh City has added quick donation options to their online market. Customers can simply add a donation to their cart and Fresh City will take care of the rest.

Donations can be added as a one-time contribution or added to every order.

“We heard from many of our customers that they were looking for ways to help,” said Goel. “Every dollar donated through our market will go straight to FoodShare’s COVID-19 relief projects. Our goal is to raise $25,000 by the end of June.”

Paul Taylor, executive director, FoodShare Toronto, said within two weeks of launching its Emergency Good Food Box initiative thousands of folks have requested one and the number is growing.

“Our goal is to continue supporting these folks with a weekly home food delivery at no cost for the duration of the crisis,” he said. “A donation of $25 provides a family of four with a week’s supply of fresh vegetables and fruit.”

FoodShare Toronto is Canada’s largest food justice organization. Each year FoodShare reaches over 260,000 people.

Fresh City, founded in 2011 by Ran Goel, is a city farm and retailer of farm-fresh, organic produce and prepared food.