Tim Hortons raises $1.4M for Stronger Together Nova Scotia Fund with sale of special donut
By Food in CanadaFood In Canada Business Operations Bake & Snack Food Stronger Together Nova Scotia Fund tim hortons
May 11, 2020, Toronto, Ont. – Tim Hortons and its 1,500 restaurant owners are thanking Canadians across the country who bought a Nova Scotia Strong Donut and contributed to raising more than $1.4 million for the Canadian Red Cross Stronger Together Nova Scotia Fund.
Officially launched last week, 100 per cent of the retail price of each Nova Scotia Strong Donut sold was collected to support those affected by the recent tragic events in Nova Scotia.
The campaign was bolstered by the support of NHL stars and Nova Scotia natives Sidney Crosby and Nathan MacKinnon who recorded a video to help raise awareness of the fundraising efforts.
“I want to say a huge thank you to everyone who bought a Nova Scotia Strong donut at Tim Hortons this past week,” said Crosby. “With your support, we were able to raise over $1.4 million dollars that will go to support those who were impacted by this terrible tragedy. Thank you for stepping up and coming together during this tough time.”
The most Nova Scotia Strong Donuts sold at a single restaurant was in Debert, one of the close-knit Nova Scotia communities that was struck by the tragedy. Debert is also home to a Tim Hortons distribution centre that employs many residents in the region.
“We knew this campaign would resonate with our local community but we were still blown away by the response,” said restaurant owner Quinn MacKenzie, whose location sold more than 4,400 Nova Scotia Strong Donuts. “And it was really amazing to see how the rest of the country all got behind us to support this cause. We’re truly grateful.”
The Canadian Red Cross Stronger Together Nova Scotia Fund, in partnership with the Nova Scotia government, will support individuals, families and communities impacted by the Nova Scotia tragedy with immediate and long-term needs, including resiliency and capacity building.
“This contribution from Tim Hortons to the Stronger Together Nova Scotia Fund is a direct reflection of the heartfelt support from Canadians across the country,” said Conrad Sauvé, president and CEO of the Canadian Red Cross. “All of the funds raised will help to meet the immediate and long-term needs of the people deeply affected by this tragedy.”
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