July 23, 2020, Toronto, Ont. – Tim Hortons is making food improvements and stepping up its efforts to make breakfast items better.
It’s part of the company’s “Back to Basics” strategy announced earlier this year and includes a commitment to make the menu free from colours and flavours from artificial sources.
“More Canadians eat breakfast at Tim Hortons than any other restaurant and we take pride in providing convenient, high-quality and affordable options for Canadians on the go,” said Hope Bagozzi, chief marketing officer for Tim Hortons.
“We’re excited that today we’re launching an amazing new crispier, naturally smoked bacon that we know guests are going to love, along with a delicious new fluffy English muffin for our breakfast sandwiches.”
Tim Hortons is also implementing new training and standards to improve the consistency and quality of breakfast offerings, including making breakfast sandwiches tastier by buttering each one.
Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world.
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