April 20, 2020, Montreal, Que. – The Laughing Cow recently held a solidarity day to show support for those fighting COVID-19 and the people on the ground who are working with exposed populations.
On April 16, a full day’s production by 4,000 employees at 12 sites around the world within the Bel Group was dedicated to the two groups.
Proceeds from the production of Laughing Cow worldwide on solidarity day was given in the form of financial or in-kind donations to food banks, hospitals and associations that have mobilized to answer local needs.
Facilities taking part in the international action were in Canada, France, and several countries in Europe, Africa, Asia and the Middle East.
“In this unprecedented pandemic context, we want to wholeheartedly contribute to the collective effort, through the link which binds The Laughing Cow and families everywhere around the world,” said Antoine Fievet, Bel group president and CEO. “I commend the courage and commitment of our teams who are relentlessly mobilized, and are our solidarity relays. Our brand carries the values of generosity and positive spirit that are so important to share with those most in need in these difficult times.”
In Canada, the company is supporting its food bank partners with a $75,000 donation. Moisson Montreal, Moisson Rive Sud, Moisson Québec, the Calgary Food Bank and the Salvation Army Food bank in Toronto will each receive a $15,000 donation.
“Bel group’s values of commitment and caring are more important than ever,” said Cristine Laforest, president of Bel Canada. “By getting involved in our communities, we contribute to collective efforts. It is by working together and ensuring that families, especially the most vulnerable, have food on the table that we will get through this crisis.”
Bel Group is one of the world leaders in the branded cheese sector and a major player in the healthy snacking market. Two of its main brands, Boursin and The Laughing Cow, are produced in Canada.
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