The Annex partners with Colorado Quinoa
Denver, Colo. — The Annex by Ardent Mills (The Annex) today announced a new partnership with Colorado Quinoa, LLC to clean, mill and market quinoa grown in Colorado’s San Luis Valley.
“We are excited to collaborate with Colorado Quinoa as part of our commitment to ancient and heirloom grains, plant-based ingredients and value-added products,” said Shrene White, general manager, The Annex. “By being the exclusive supplier of Colorado Quinoa™, we are furthering our commitment to family farms, the future of food and making The Annex the go-to source for domestically grown quinoa for our customers.”
A recent study conducted by The Annex pointed to the strong associations consumers have for quinoa. The study found that in retail products, quinoa ranked in the top 10 ingredients in terms of driving health perception and purchase intent. Its versatility makes it a popular component on restaurant menus, where its culinary presence continues to grow.
“Quinoa grown in Colorado’s San Luis Valley has an amazing sustainability story,” said White. “Growers in the valley are seeking ways to increase water levels in the Rio Grande Aquifer, which provides 240 million gallons of water per day for public use. Quinoa has very low water requirements, so it gives regional growers a profitable crop rotation option that promotes water conservation, soil biodiversity and sustainability.”