Spritz sales will benefit B.C. hospitality foundation
July 7, 2020, Vancouver, B.C. – Canadian import agent Univins and Spirits is donating $1 from the sale of every four-pack of Lulu Spritz sold until Aug. 1, up to a maximum of $5,000, to the BC Hospitality Foundation (BCHF).
The four-packs will also be $1.50 off.
Lulu Spritz is a blend of premium Italian Pinot Grigio Frizzante, tonic water, and natural flavours from Sicilian orange bitters.
BCHF executive director Dana Harris welcomed the initiative from Canadian import agent Univins and Spirits.
“We’ve had to cancel all our in-person fundraisers for 2020 due to the COVID-19 pandemic, and while initiatives like the Lulu Spritz program won’t make up for the lost revenue, they help a lot, and they give us confidence that there are better days ahead.”
Caroline Carefoot of Univins and Spirits notes, “we’re delighted to include the BCHF as part of our launch strategy for Lulu Spritz. The hospitality business has been impacted disproportionately by pandemic-related closures, and we want to do our part to support our industry partners.”
Funds raised will help the BCHF continue to provide last-resort assistance for hospitality workers in financial crisis due to a serious health condition. The charity also offers a scholarship program that fosters the next generation of hospitality industry leaders.