Sol Cuisine rebrands with new appearance and products
Sol Cuisine Inc., the No. 1 frozen veggie burger brand in Canada, has refreshed its look and added to its portfolio of artisanal plant-based protein foods for those looking to either reduce meat or keep to a flavourful diet all summer long without the need to compromise taste, texture or quality.
The company recently launched a rebrand of its mission and has revamped its packaging, which now features food photography to showcase strong appetite appeal. Designed to catch consumers’ attention amidst a sea of options in the frozen entrée space, the packaging truly reflects the quality and texture of the plant-based protein foods within. Sol Cuisine’s refreshed logo was designed to reflect the simple and natural ingredients in the recipes and the upscale essence of the product line.
Timing-wise, says founder Dror Balshine, it was important to update the brand to reflect what was inside the packaging. “We now have studies that say more than half of Canadians at 53 per cent are choosing to eat plant-based foods. That’s incredible and far exceeds demand when we started out. We’ll continue to evolve and map to our mission to make nutrient-dense food that is accessible, available and delivers on taste for all Canadians.”
Sol Cuisine company manufactured the first certified organic tofu in Canada and expanded to the United States in 2004. While the product portfolio has changed over the years and now features a full range of plant-based burgers and plant-based entrées such as meatballs, falafel and chicken tenders.