Food In Canada

Save-On-Foods launches $1M campaign to feed kids in Western Canada

By Food in Canada   

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April 3, 2020, Langley, B.C. – Save-On-Foods has committed $500,000 toward the company’s $1-million fundraising goal aimed at giving kids easier access to school meal supports during the COVID-19 pandemic.

Customers can now donate $2 or 500 More Rewards points at the till of any Save-On-Foods, PriceSmart Foods or Urban Fare locations store, and the company will match up to a total of $500,000.

Donations can be made in-store, or online through Breakfast Club of Canada (BCC), Backpack Buddies or I Can for Kids digital platforms.

Funds raised will be donated to the BCC, which helps feed more than 243,500 children and youth in 1,809 schools across the country each year. The BCC will in turn distribute funding and support to schools, community organizations and other partners mobilized to get food supports to kids as quickly and efficiently as possible.


“We know that kids need nutritious meals and we are absolutely committed to helping these organizations continue their critical mission despite school closures,” said Save-On-Foods president Darrell Jones. “The work our community partners do to feed young Canadians is so important. We are grateful to Breakfast Club of Canada and our other partners who have joined forces with us to support our schools and students. I know our customers share our commitment to our communities and will blow us away with their generosity.”

All money raised locally stays local—that means each community will be helping kids right in their local areas.

“As we ramp up efforts to support an increasing number of Canadian families facing food insecurity, this generous commitment to raise $1 million is a timely blessing,” said BCC president and founder Daniel Germain. “We are grateful for the continued support from Save-On-Foods, and we look forward to supporting their efforts to accelerate true community partnerships to solve this problem. We are proud that we have been entrusted with ensuring these funds and resources are put to their best and highest use.”

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