Saladexpress introduced its new brand Florette in grocery stores with the launch of three new, ready-to-eat side salads as well as fettuccine-inspired veggie strips.
“Our field studies have unanimously shown that consumers not only lack the time and energy to cook, but struggle to include fresh ingredients and think of new ways to incorporate vegetables into their diet,” explains Martine Leduc, marketing manager for the Florette.
Maintaining a sustainable relationship with local producers is at the core of the brand’s mission. Florette products are part of a responsible and local agricultural approach and are proudly prepared in Québec in a newly modernized factory.
To help Quebecers get their daily vitamins while brightening up their plates, Florette has three new mixed ready-to-eat vegetable salads: Berry Beets, Country Dijon and Salsa Ranch.
Florette is available in the refrigerated section at IGA, Metro, Super C and Provigo grocery stores and at Walmart.
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