According to Statistics Canada, nearly one in seven Canadians are experiencing food insecurity, in part due to the impacts of COVID-192. To help those in need this holiday season, RITZ is supporting food banks across Canada by donating $100,000 worth of financial and in-kind support. This includes support for Food Banks Canada, Moisson Montréal, Calgary Food Bank and Daily Bread Food Bank.
“As we celebrate with those we love, it’s important to remember that the holiday season during a pandemic will be even more difficult for those experiencing food insecurity, which is why RITZ is committed to helping those in need by supporting food banks across Canada,” said Jaclyn Campbell, Associate Director, Crackers at Mondelez Canada.
RITZ also unveiled its “Where There’s Love, There’s Family” advertising campaign for the 2020 holiday season. “Our campaign asks Canadians to rethink what it means to be family this holiday season, because family is more than to whom you’re related,” said Campbell. “We know that celebrations this year will look very different for many families, and RITZ wants to inspire Canadians to make a connection with those who may be feeling isolated and alone.”
For more details on the RITZ campaign, visit tasteofwelcome.ca.
Mondelēz International is building the best snacking company in the world, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
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