As one of several initiatives in support of Food Banks Canada, the partnership between RECIPE Unlimited, Diageo Canada and Ketel One Vodka will provide approximately 330,000 meals to those in need across Canada.
“Through food and drink, RECIPE brands touch so many Canadians and this partnership allows us to continue to give back to the communities we are part of,” said Nathan Cameron, Beverage Director at RECIPE Unlimited. “Ordering a Ketel One beverage at one of our many locations means you’re helping to provide a meal to someone in need.”
Over 1.1. million Canadians visited a food bank in 2019, making food insecurity a prevalent issue within our country, more predominant now during COVID-19. In May 2020, nearly 1 in 7 Canadians experienced food insecurity as a result of the pandemic.
“Community is at the heart of everything we do at our distillery,” said Bob Nolet, the 11th Generation of the Nolet family, the family behind Ketel One Vodka. “Our hope is that, in combining forces with like-minded partners, like RECIPE, the potential for making a positive impact becomes so much bigger and more powerful. We hope that this initiative inspires anyone who makes or enjoys a Ketel One cocktail while making a positive impact for Canadians in need.”
“Diageo Canada with the support of Ketel One are proud to partner with RECIPE Unlimited and Food Banks Canada to help support this amazing initiative, with the goal of alleviating hunger and food insecurity across the country,” said Mark Phillips, Director of Marketing at Diageo Canada. “We’re committed to the fight against food insecurity and honoured to work together with these great organizations to support and bring food relief to our communities during these uncertain times.”
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