Just as more confectionery companies are moving towards organic, better-for-you products, one of Canada’s earliest certified organic candy makers is closing its doors.
Luna Roth, president of Toronto-based Pure Fun Confections Inc. announced by e-mail that the candy company would cease production, citing mounting costs of marketing, distribution and raw materials. Roth also noted the difficult economic climate, as well as the higher cost of producing an all-organic candy.
According to Roth, several manufacturers have approached Pure Fun for the rights to use its recipes, possibly allowing the brand to continue under a new distribution structure. “We are happy to provide our expertise and passion to any manufacturer willing to carry on our tradition,” says Roth.
Pure Fun products include confectionery that is free of gluten, pesticides, fat, artificial dyes and flavours, high fructose corn syrup, refined sugar, dairy and casein. It was also the first company to produce products with low glycemic index brown rice syrup.