Food In Canada

Puratos introduces digital services platform in light of COVID-19

By Food in Canada   

Food In Canada Business Operations Bake & Snack Food Puratos

April 7, 2020, Pennsauken, N.J. – Puratos has launched a MySolutions digital platform that includes online resources for bakers facing challenges related to coronavirus.

The company said in a statement that the baking industry is working through an unprecedented crisis that has presented new challenges that need to be solved quickly.

In response, Puratos has implemented two new programs to help: MyAdvantage and MyLink.

MyAdvantage is an online resource focused on ready-to-use products. The company states that the labour-saving and ingredient-saving products help bakery businesses address the significant current challenges of short supply of ingredients and skilled labour. MyAdvantage also offers information on adjusting recipes to accommodate the significant shift in consumer demand toward packaged goods and online shopping.


MyLink is a digital service whereby the Puratos US technical team is available to answer questions and provide demonstrations when customers need it, wherever they are. With MyLink digital services, Puratos US customers have several convenient resources for product support, including a direct technical support line, online request for interactive technical support and PuratosTV.

“I am delighted that our proven product solutions and technical expertise are being made available in new and innovative ways to support the baking industry,” said Puratos US president Andy Brimacombe. “Now more than ever, it is critical we come together to provide a continuous supply of great-tasting and safe foods to consumers, and we are pleased to play our part.”

Puratos is an international group, which offers a full range of products, raw materials and application expertise for artisans, industry, retailers and foodservice customers in the bakery, patisserie and chocolate sectors. The company’s headquarters is located on the outskirts of Brussels, Belg. The company’s products and services are available in more than 100 countries around the world.


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