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Puratos celebrating centennial with new innovation centres


Bakery, patisserie and chocolate company Puratos will mark its 100th birthday in 2020 by launching new innovation centres in three continents.

Innovation centres will be launched this year in Taiwan, Brazil and Mexico.

To continue its international expansion and engagement with emerging markets, the company also signed two new joint ventures in Kenya and Ethiopia in January.

Puratos said in a press release that the company looks forward to the next 100 years with a strong  commitment to customers and future generations, as well as a continued focus on innovation, health  and well-being.

“Our centenary is an opportunity to reaffirm our commitment to our vision and our values: a robust  scientific approach, a constant quest for innovation, with health and wellbeing as a cornerstone and a deep-rooted belief in the valuable role that food plays in society,” said Puratos CEO Daniel Malcorps.

“We are already looking at the next 100 years in terms of innovation, sustainability and expansion.”

Malcorps said the company has achieved $2.195 billion (U.S.) in revenue and aims to reach $5.47 billion (U.S.) by 2030.

“This will be possible thanks to having the right people at all levels of the company, from employees to board members,” he said.

Puratos is an international group, which offers a full range of products and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. Its headquarters are located on the outskirts of Brussels, Belgium, where the company was founded in 1919.

The family company, which started in a Belgian garage with the vision of simplifying the lives of bakers and confectioners, has become one of the world’s leading ingredients manufacturers. Today, the company employs 9,500 employees in 70 countries. Products and services are available in more than 100 countries.



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