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Ontario launches wine country travel guide

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The province will also be undertaking a re-design of the VQA Support Program

Ontario is investing $2.25 million to help boost sales of Ontario’s world-class Vintners Quality Alliance (VQA) wines, and to expand tourism opportunities for the province’s wine regions. This plan includes launching the annual 2016 Wine Country Ontario Travel Guide (available at wineries and in the summer issue of LCBO’s Food & Drink magazine); as well as undertaking a re-design of the VQA Support Program to ensure targeted support that encourages wineries to scale-up, create jobs and grow Ontario’s wine sector.

“Ontario’s wine sector is one of our provinces greatest success stories, supporting a total of 7,000 direct jobs, providing exciting tourism opportunities and making an important contribution to our economy. With delicious VQA wines recognized around the world for their quality, our government’s investments are helping boost sales and increase tourism to the wine regions where they are produced. I invite Ontarians to check out the new guide and plan their trips to one of Ontario’s wine regions to experience the world-class wines right in their own backyard,” says Jeff Leal, Ontario’s Minister of Agriculture, Food and Rural Affairs.

The 2016 Wine Country Ontario Travel Guide provides information about 200 wineries in Prince Edward County, Lake Erie’s North Shore, the Niagara Peninsula, and emerging wine producing regions. It  also highlights new trends in Ontario wine, offers touring and tasting tips, and showcases Ontario’s four signature wine varieties: Chardonnay, Riesling, Pinot Noir, and Cabernet Franc.

“Today’s announcement recognizes the ongoing importance of investing in 100 per cent Ontario grown wines and as we all know all great Ontario wines start in the vineyard. The Grape Growers of Ontario welcomes the Government of Ontario’s commitment to growing our industry both today and into the future,” says Matthias Oppenlaender, chair, Grape Growers of Ontario.


“We welcome the government’s continued support to market Ontario VQA wines, which will help increase consumer recognition as the new wine in grocery channels begin to rollout. We also applaud the commitment to develop a new targeted VQA Support Program, focused on assisting small and medium sized wineries. This will help create jobs and drive growth in our sector,” adds Richard Linley, president, Wine Council of Ontario.

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