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Online platform Breaking Bread expands nationwide


April 29, 2020, Vancouver, B.C. – With a mission to support Canada’s small, independent food and beverage businesses, non-profit initiative Breaking Bread is marking its seventh week in operation with the launch of a new, expanded website featuring more than 1,500 listings across Canada.

From restaurants, to wineries and breweries, to grocery delivery and more, the user-friendly online platform gives consumers the inside track on the food and beverage services near them during the COVID-19 pandemic and beyond, such as:

  • takeout options
  • contactless delivery
  • curbside pickup
  • meal kits and groceries
  • freezer meals
  • wine, beer and other liquor
  • support for healthcare workers and first responders

Founded on March 13, 2020 by hospitality communications agency SMC Communications, Breaking Bread was born out of a collective of 23 restaurants in the Greater Vancouver Area that came together to urge public support in response to COVID-19. Since then, the website has expanded to more than 1,500 listings nationwide and is growing in new features and businesses by the day.

“Restaurants are part of the indelible fabric of our communities – old favourites, new hotspots and best-kept secrets where we have gathered to celebrate, connect and be among friends,” says Shelley McArthur Everett, principal of SMC Communications and founder of Breaking Bread. “That’s why it’s so critical that we all come together and sustain that familiar spirit of hospitality at a time when the industry needs our support the most.”

All independent restaurants and foodservice businesses are encouraged to join Breaking Bread by signing up free of charge at breakingbreadnow.com/signup. Businesses can update their existing listing at breakingbreadnow.com/update.
Breaking Bread was created to serve Canada’s hospitality community during a time of need, at no cost to businesses or consumers.


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