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Oat beverage being added to menu at Starbucks


July 24, 2020, Toronto, Ont. – Starbucks Canada has added a new non-dairy option to its menu.

Oat Beverage, a plant-based offering, will be launched in all company-owned stores across the country this fall.

The drink, known for its mild flavour and velvety foam, will be non-GMO and made without preservatives, artificial flavours or colour. It is made with oats sourced from Canada.

Oat beverage has become a fast-growing dairy alternative in Canada. Last year alone saw oat beverage sales spike by 250 per cent nationwide.

Starbucks Canada introduced its first non-dairy beverage option to its core menu back in 2004 with soy beverage.

Oat beverage is the latest plant-based offering, and the fourth dairy alternative to join Starbucks Canada’s menu, which includes soy beverage, almond beverage and coconut beverage, giving customers even more choice when it comes to customizing their handcrafted drinks at Starbucks.

Since January, the company has launched a wide range of beverages specifically created with non-dairy alternatives, including the Cold Brew or Nitro Cold Brew with Cinnamon Almond Foam, and the Kiwi Starfruit Starbucks Refreshers® beverages.

Starbucks also added the Beyond Meat®, Cheddar and Egg Sandwich to its core menu in March. The plant-based sandwich expands Starbucks meatless breakfast options and offers customers more choice.

The offerings support the company’s global sustainability commitments to be resource and planet positive by 2030.

 


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