New initiative aims to raise consumers’ wheat awareness
By Food in Canada staffFood In Canada Grain & Oilseed Milling wheat
Most consumers know wheat once it becomes pasta or pastry. But many consumers don’t know how wheat comes to be part of their diet.
So the U.S.-based Wheat Foods Council created How Wheat Works, an interactive, online program that launched last month.
How Wheat Works is a virtual farm-to-fork experience built for people of all ages, the council explains on its website.
The program combines factual information, vibrant video and 3-D animation and fun, educational activities.
Consumers will have the opportunity to grow and harvest their own wheat field, mill the golden grain and create their own wheat food of choice.
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