Nestlé Health Science acquiring majority stake in Vital Proteins
By Food in Canada
Food In Canada Business Operations Specialty Foods
June 11, 2020, Lausanne, Switz. – Nestlé Health Science (NHSc), a leader in the field of nutritional science, has agreed to acquire a majority stake in Vital Proteins, America’s leading collagen brand and a lifestyle and wellness platform offering supplements, beverages and food products.
The acquisition is subject to regulatory approval.
Vital Proteins will continue to operate as a standalone business – remaining committed to its founding mission of helping people live healthier lives through high-quality, sustainably-sourced collagen nutrition. Becoming a part of the Nestlé Health Science portfolio will equip Vital Proteins with a variety of resources to scale the company’s reach and innovation in pursuit of global wellness.
“This is an exciting opportunity for Nestlé Health Science to enter a growing area of nutrition with a successful brand,” said Greg Behar, CEO of NHSc. “Our companies share the belief that nothing is more important than health, and everything we do is focused on that belief. In combining our efforts to optimize health through nutrition, we can achieve even more to help our consumers live fuller, more vibrant lives.”
“We at Vital Proteins, alongside Nestlé Health Science, are committed to expanding our wellness platform to the world,” said Kurt Seidensticker, founder and CEO of Vital Proteins. “We are partnering together to continue the evolution of the functional nutrition space through premium products and innovation that meet customers where they are in their wellness journey. Joining NHSc allows us to take Vital Proteins to the next level by leveraging resources, scale and capabilities, and moving toward a future with an expanded offering of science-backed products.”
Seidensticker will continue to lead Vital Proteins, remaining as CEO based at its headquarters in Chicago, Ill. Financial details of the sale are not being released.
Vital Proteins has 150 SKUs across 35,000 retail doors in North America and Europe, including Whole Foods, Costco, Target, Walgreens and Kroger.
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