July 22, Kennett Square, Penn. – South Mill Champs, one of North America’s largest growers and suppliers of fresh mushrooms and mushroom products, has announced that Loveday Mushroom Farms of Winnipeg, Man., has joined its North American family of mushroom producers.
South Mill of Pennsylvania and Champs Mushrooms of British Columbia merged to form South Mill Champs in late 2017. Loveday is Canada’s longest-running fresh mushroom producer.
The partnership is in response to increasing market demand as the health benefits of mushrooms become mainstream. The enhanced production and supply capabilities of the joint companies will expand their ability to supply mushrooms to all major population areas in North America within 48 hours.
“Partnering with Loveday makes sense on all levels,” said Lewis Macleod, president and CEO of South Mill Champs. “We’re culturally aligned, operating with similar high integrity and focus on providing customers with a high-level of quality and service, and employees with a great place to work. The geographic location of Loveday is complementary to our bi-coastal operations and will further enhance our fresh supply chain in the Midwest region of Canada and the United States.”
Since South Mill and Champs Mushrooms merged in late 2017, the company has experienced significant growth year over year, and distribution continues to expand.
“We’re very happy to join the South Mill Champs organization,” said Burton Loveday, president of Loveday Mushroom Farms. “The combining of efforts will allow us to expand our capabilities and leverage South Mill Champs’ infrastructure to further support our customers’ growth and ever-increasing demands.”
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