June 1, 2020, Montreal, Que. – Moët Hennessy in Canada has launched a national program entitled Coming Together to support its local partners during the COVID-19 pandemic.
The company is donating $50,000 to the Bartenders Benevolent Fund, in recognition of the hardships the hospitality community is currently facing.
“The Maison Hennessy is proud to support the Bartenders Benevolent Fund as it directly benefits the community we are a part of,” says Veronique Gonneville, national communications director of Moët Hennessy in Canada. “The non-profit organization was created by industry members to benefit bartenders, servers and front-of-house support staff in the hospitality industry across Canada.”
The national Coming Together program is a multi-faceted campaign aimed at supporting the hospitality community through local and national initiatives that will continue throughout 2020.
“Coming Together with Moët Hennessy in Canada is our way to thank our friends in the food and beverage industry that have supported us in immeasurable ways,” says Alexis de Calonne, managing director of Moët Hennessy in Canada. “We know that many of our partners are facing unprecedented challenges at this time, and we are committed to being there for them, both with unique initiatives and financial donations.”
As part of the initiative, 50 Canadian bartenders will be engaged to showcase their mixology skills and will be offered a direct donation of $500 and a branded Hennessy gift package.
The company will also support its trade partners through a national initiative titled The Coming Together Cocktail Project, featuring cocktail recipes from Canada’s top 50 mixologists. In addition to providing remuneration to participants, the initiative aims to raise funds via the sale of a high-gloss coffee table or digital magazine, which will be available at key retailers across Canada later this year, with all proceeds benefiting the Canadian cocktail creators.
In addition, live cocktail education sessions will also be held on Instagram with a special guest each week and a donation will be made to each guest’s charity of choice. Cocktail sessions take place every Thursday at 7 p.m. EST on Sabrine’s Instagram page: @sabrinedhaliwal.
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