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Lightlife launches plant-based burger at Harvey’s


July 21, 2020, Chicago, Ill. – Lightlife®, which is owned by Greenleaf Foods, SPC, has launched its reinvented Lightlife Burger at more than 250 Harvey’s locations across Canada.

The new plant-based burger recipe includes only simple ingredients like pea protein, coconut oil and garlic powder, and has 17 grams of protein and five grams of saturated fat.

“Our partnership with Harvey’s reflects our shared food philosophy that embraces balance and eating fresh ingredients,” said Dan Curtin, president of Greenleaf Foods. “We’re excited for new and loyal plant-based consumers alike to taste the difference in our reinvented plant-based burger that’s made-to-order and cooked to perfection by Harvey’s grill masters.”

Earlier this year, Greenleaf Foods conducted extensive research that found consumers’ needs went unmet 98 per cent of the time when looking for plant-based protein with simple, recognizable ingredients. In response, Lightlife committed to offering the cleanest ingredient labels in the plant-based meat category.

The Lightlife burger is made from pea protein – not soy – and does not contain any artificial flavors, GMOs or gluten.


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