Food In Canada

LandShark providing summer swag with lager

By Food in Canada   

Food In Canada Packaging Products Beverages LandShark Lager Waterloo Brewing

LandShark Lager Cooler Bag (CNW Group/Waterloo Brewing Ltd.)

June 12, 2020, Kitchener, Ont. – Waterloo Brewing Ltd. has announced today the return of LandShark Lager’s popular T-shirt-in-case promotion this month at The Beer Store for the third consecutive summer.

“With all of us having spent more time indoors than usual this year, everyone is clamouring to get outside as restrictions loosen and we look to spend some time with family and friends again,” says Kim Mannerow, senior marketing manager, Waterloo Brewing.

“It seemed like the perfect time to bring back our popular T-shirt-in-case promotion to give LandShark drinkers a little something extra and just have some fun.”

Consumers can collect one of five newly designed, limited-edition T-shirts in specially marked 24-bottle packs.


This summer also marks the first time LandShark has offered an additional value-added promotion for its 15-can pack: a free LandShark cooler bag.

“We didn’t want to leave our customers high and dry during those summer occasions when bringing cans just makes sense,” says Mannerow. “Plus, LandShark is so synonymous with sunshine and good times at the lake, giving away LandShark cooler bags feels like the right thing to do.

“It is another one of those awesome freebies, like the T-shirts, that LandShark drinkers will really appreciate. But they are only here for a short time and only available at The Beer Store.”

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