Label Insight expands grocery retail initiative into Canada

April 17, 2020, Chicago, Ill. – Label Insight is expanding SmartLabel™, a grocery retail and consumer packaged goods (CPG) industry initiative, into Canada.

The company says the innovation will help grocery and CPG retailers improve their Canadian shopper experience.

The company is looking to replicate the role it played in the accelerated growth of SmartLabel™ in the U.S. market and leverage its best-in-class solution to aggressively expand SmartLabel™ adoption in Canada.

SmartLabel™ is a grocery retail and CPG industry initiative that was launched in the U.S. in 2016 and has since grown from an early-stage product transparency solution to a mainstream enhanced shopper experience solution. Numerous CPG and retail brands leverage SmartLabel™ to provide a “beyond the label” shopper experience that communicates detailed product information to their consumers.

Today there are more than 70,000 live SmartLabel™ pages in market, of which Label Insight powers more than 60 per cent.

To fuel market adoption, Label Insight, through its LabelSync™ offering, has driven innovation into SmartLabel™ to expand its business value from a flexible regulatory compliance solution into e-commerce, shopper marketing and customer engagement applications.

“We’re excited to be expanding SmartLabel™ in a new market like Canada where we can contribute to the growth much like we did with SmartLabel™ in the U.S.,” said Dagan Xavier, chief product officer and co-founder of Label Insight.

“It has always been part of our vision to expand our product data capabilities across borders to meet the needs of our customers, and an expansion into Canada realizes that vision.”

Label Insight covers more than 80 per cent of U.S. food, pet, and personal care products with a market-leading database of more than 170,000 product nutrients, 397,000 product ingredients and five million product claims.