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Labatt launches three new beverages


July 12, 2020, Toronto, Ont. – Labatt has introduced three new products as the company builds out its “Beyond Beer” portfolio.

Two of the products are Palm Bay Zerog Sugar and Mike’s HARDer Sparkling Water. They offer consumers vodka soda options with the added benefit of no grams of sugar, no carbs and no artificial sweeteners.

Labatt is also bringing the wine brand BABE to Canada. Founded in 2016 by social media personality Josh Ostrovsky, and Tanner and David Oliver Cohen, the wine brand has disrupted the traditional wine industry by taking a social-first approach to crafting a  brand and product range that is built by millennial-driven trends and social buying power.

Palm Bay Zerog Sugar is available in four-packs, six-packs and a 12-pack mixer and comes in tangerine mist, key lime cherry, and blackberry lemon.

Mike’s HARDer Sparkling Water comes in lemon, lme and cherry.

BABE, meanwhile, comes in BABE Grigio and BABE Rose.



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