TORONTO, March 25, 2020 – HelloFresh, a leading meal kit company, is donating $40,000 to community food banks across Canada to fight increasing food insecurity as a result of the COVID-19 pandemic.
“Helping to feed Canadians is at the heart of what we do,” HelloFresh CEO and founder Ian Brooks said in a press release. “We’ve always donated food to local food banks and community organizations. Now, with the rising food insecurity that comes with these uncertain times, we knew we had to do more.
“HelloFresh is proud to donate $40,000 to food banks across Canada today. These organizations work tirelessly to ensure that Canadians, no matter their situation, have a warm meal to look forward to at the end of the day.”
HelloFresh is donating $10,000 to each of:
The company says the donations will help community food bank partners to address the impact of COVID-19 on those hardest hit in their local communities.
According to Food Banks Canada, a national charitable organization dedicated to helping Canadians living with food insecurity, there are already signs of COVID-19’s devastating impact on the food bank system. Fewer staff and volunteers means less ability to conduct food donation collections, which results in lower stock.
On its website, Food Banks Canada writes, “While the public prepares for possible impacts of COVID-19, food bank users can not afford the same measure, leaving them more vulnerable.”
In addition to the donation, HelloFresh will continue to support its community partners with ongoing regular food donations.
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