GFI acquires YoFiit
By Food in Canada staffBusiness Operations Food In Canada Plant-based foods Editor pick Global Food and Ingredients YoFiit
YoFiit’s products include a plant-based milk made with chickpeas, pea protein and flax oil and high-protein, low-sugar snack bars and granola products made from plants.
YoFiit’s founder, Marie Amazan, will continue as president of YoFiit and manage the brand’s products and business development within the GFI group.
“We are very pleased to accelerate our plans to expand into the high growth plant-based milk and snack food segments through this acquisition. YoFiit has developed a loyal and engaged customer group in Canada due to the unique health proposition of its product offering and we look forward to implementing a US market launch in the next few months,” said David Hanna, GFI’s CEO.
“YoFiit has major expansion plans into the US market and across Canada, while also developing new plant-based products that will fill the nutrition and taste gaps in the marketplace. We are excited to join GFI to accelerate these plans and use GFI’s platform to connect our plant-based ingredients needs right to the farm level,” said Amazan.
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