French’s Ketchup releases unique rendition of national anthem
June 25, 2020, London, Ont. – Just in time for Canada Day, French’s Ketchup has teamed up with popular homegrown band Walk off the Earth to record a unique rendition of the national anthem supported with musical sounds created from ketchup bottles.
The original O Canada take is meant to uplift and inspire people from coast to coast while they celebrate the national holiday.
Inspired by summer barbecue traditions, the video is set in a backyard and incorporates common grilling items that mark the holiday’s celebration. French’s Ketchup bottles have been transformed into flutes and percussive instruments to produce a fun and entertaining version of O Canada with acoustic ukulele and vocals to accompany the track.
“French’s Ketchup is a favourite staple for burgers, hot dogs, and summertime grilling,” said Deborah Sharpe, group marketing director with French’s. “This year, we may be limited in how we physically get together on Canada Day. So, we hope this playful rendition of our national anthem sparks joy and conversation around everyone’s table and offers a unique way to celebrate our Canadian pride.”
“We are extremely thankful for all the support we receive here at home,” said Gianni Luminati of Walk off the Earth. “We thrive on thinking differently about sound, making music with everyday items found around the house. French’s Ketchup was a natural fit – it’s a Canadian favourite and it was already in the fridge. We hope this truly Canadian rendition of O Canada gets added to summer playlists to be enjoyed for this holiday and for years to come.”
The rendition is now available on Walk off the Earth’s YouTube page. Canadians can also visit the French’s page to view the video.