Field to Market expands into Canada
Food in CanadaFood In Canada Food Safety Research & Development Sustainability General Mills Pulse Canada sustainability
Field to Market: The Alliance for Sustainable Agriculture announced its expansion into Canada. The launch of Field to Market Canada offers the food and agricultural value chain a unified program to advance sustainability in North American commodity crop production. Through this expansion, stakeholders across the United States and Canada have access to a streamlined approach to conduct continuous improvement projects in both countries, strengthening the ability for companies to meet their sustainable sourcing objectives and science-based targets.
Bringing together nearly 140 member organizations, Field to Market has developed an outcomes-based, science-driven approach to advancing sustainable agriculture through more than a decade of multi-stakeholder collaboration and consensus-building. Field to Market Canada will leverage existing tools and metrics of the Canadian Field Print Initiative to ensure the program is tailored to locally relevant conditions and built upon prior technical investments from the Canadian agriculture sector.
“General Mills has engaged with Field to Market for nearly a decade to measure field-level data to drive continuous improvement of environmental performance indicators in our U.S. row crop sourcing regions and credibly communicate how we are advancing our sustainability goals,” said Mary Jane Melendez, chief sustainability & social impact officer, General Mills. “The launch of Field to Market Canada enables us to fully engage with a common measurement approach across the border, streamlining our efforts and allowing us to tell a unified story about the sustainability of farmers we partner within both countries.”
Field to Market Canada will offer the same core mission and commitment to multi-stakeholder convening and collaboration. Various programs and protocols developed for the U.S. context will be made available through Field to Market Canada over the coming year.
“Since 2011, the Canadian Field Print Initiative, a group of like-minded organizations, has been working to advance and promote outcomes-based sustainability measures for Canadian crop production,” said Gordon Bacon, CEO of Pulse Canada. “We are all pleased to align this effort with Field to Market, maturing into the formation of Field to Market Canada, to amplify our focus on sustainability on both sides of the border.”
Field to Market Canada’s supporting organizations includes Pulse Canada, Grain Farmers of Ontario, Fertilizer Canada and CropLife Canada. A complete list of founding members of Field to Market Canada will be announced in February 2020. To learn more about Field to Market Canada, visit www.fieldtomarket.org/canada.
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