Food In Canada

Expo will promote plant-based brands

By Food in Canada   

Food In Canada Fruit & Vegetables

May 27, 2020, Los Angeles, Calif. – Scout Plant-Based Expo, a uniquely formatted plant-based expo, has been announced for Sept. 18, 2021 in Los Angeles.

The artisanal and comprehensively curated expo will take place in the open air at the Paramount Studios Backlot in Hollywood, a studio lot that is designed to resemble the Upper West Side of Manhattan, replete with fire escapes and brownstones.

The organization’s founders, Lori and Jim Amos of Scout 22 marketing and public relations, will be partnering with plant-based industry organizations and leaders to shape the expo.

“I wanted to have a venue where emerging and existing plant-based brands can have a significant presence and sufficient time with retail buyers, distributors and investors—and vice versa,” said Lori Amos.

Lamenting the current status of plant-based expo events, she adds, “These mega-expos we are now accustomed to are counterproductive – it is impossible to get quality time to make connections and it really is the brands that have the most money to spend (bigger, sexier booth) who are the ones that get noticed. We want to change that.”

In addition, Scout 22 will also provide valuable PR and marketing services to the emerging companies who exhibit at the expo as part of the flat-rate cost of the booth package.

“Our booths will be a single rate for everyone, no one will get a double-wide or super-sized option no matter the size of the company so everyone is on a level playing field,” said Jim Amos. “It’s 100 per cent about boosting the plant-based community up – all boats rise versus a race to the top for those companies with the most money.”

The expo will also feature a virtual component for individuals and companies that can not attend the event in person but can still take advantage of discovering the most innovative new brands and seeing where the plant-based sector is heading.
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