Egg Farmers of Canada launch new campaign
OTTAWA – Egg Farmers of Canada is excited to announce the launch of the new Eggs Anytime marketing platform. The advertising shows Canadians that ‘it’s not weird’ to have eggs for lunch and dinner. The campaign includes television, online, social media as well as digital out of home ads that use a dayparting strategy to show different meal ideas throughout the day.
“We want to reframe the way Canadians think about eggs,” says Judi Bundrock, chief marketing and communications officer of Egg Farmers of Canada. “Eggs have long been loved as a breakfast favourite and this campaign is about getting Canadians to question why they can’t enjoy eggs at any time of the day. With consumers increasingly looking for whole, healthy protein sources, the new campaign encourages Canadians to enjoy eggs at new meals, including lunch and dinner.”
Through this campaign, Egg Farmers of Canada wants to perceptions about eggs as a breakfast-only food item. The campaign is the first time in a long time the organization is taking an active approach in promoting eggs for all meal occasions.