The Conference Board of Canada's latest report on the Balance Calories Initiative shows consumers are drinking less non-alcoholic drinks and manufacturers are offering more options
Toronto – The Canadian Beverage Association (CBA) released the latest look at its Balance Calories Initiative (BCI) in a report called Balance Calories Initiative: 2017 Tracking Report.
The report was prepared by The Conference Board of Canada.
For more on the report, click here.
In a statement, the CBA says that in the BCI program’s first two years consumers reduced their calories from non-alcoholic beverages by 10.2 per cent. “That means that since 2004 there has been an almost 30 per cent reduction in calories consumed from non-alcoholic beverages by Canadians,” says GlobalData market data in the statement.
The federal government also found that its own Canadian Community Health Survey 2016, “corroborates this reduction of almost 30 per cent in calories consumed per capita/per day since 2004.”
However, says the statement, in Canada obesity is still a concern.
The decrease in calories consumed from non-alcoholic beverages has been helped along by several innovative measures, says the statement.
Those include: smaller portion sizes, and more low- and no-calorie options for Canadian consumers.
In fact, the CBA says in 2017 its member companies “launched more than two dozen new low/no-calorie products into the Canadian marketplace.”