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Company and celiac organization donating gluten-free options to food banks


May 19, 2020, Toronto, Ont. – The Canadian Celiac Association (CCA) and partner Promise Gluten Free are donating a variety of gluten-free products to Food Banks Canada and Second Harvest in an effort to help those with celiac disease.

The donations will reach more than 20 food banks and community-based agency locations across the country.

“We know this is a trying time for a lot of Canadians with celiac disease and gluten disorders, and we’re grateful that Promise is stepping up to help those who are already struggling during this health crisis to find safe, certified, gluten-free options,” says CCA national executive director Melissa Secord.

The CCA and Promise are also asking for donations to further help the celiac community.

“We’re proud to have this opportunity to work with the CCA and get food to people who have been impacted by the pandemic,” says Mary Horkan, senior marketing manager at Promise. “We know that Food Banks Canada and Second Harvest will put these products to good use for the families in the celiac community and we hope that other companies will join us in this effort in the coming weeks.”

Click here to find a food bank with gluten-free products near you, or to support the CCA’s efforts.

Celiac disease, an autoimmune disorder triggered by the consumption of foods containing gluten (a protein found in wheat, rye and barley), affects one in every 100 Canadians, but currently about 80 per cent of individuals with celiac disease remain undiagnosed. Since there is no cure or treatment for celiac disease, the only option for people living with the condition is to commit to a strict gluten-free diet.

Promise Gluten Free (GF) is a family business with more than 50 years of baking experience. The company’s extended range of products include healthy breads, brioche, decadent cakes and sweet treats.


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