GUELPH, ONT. – Canada Pork International received an investment of up to $6 million to strengthen, diversify and grow Canada’s pork exports in priority markets around the world.
This investment will help Canada’s pork industry in their efforts to boost awareness of the industry in priority international markets, positioning Canadian pork producers to further benefit from new opportunities created by Canada’s free trade agreements.
This funding will help the sector to strengthen its knowledge of market opportunities, enhance promotional efforts, increase contact with potential buyers and grow market opportunities for chilled pork exports.
The project is funded through the Canadian Agricultural Partnership’s AgriMarketing Program, which helps industry increase and diversifies exports to international markets and seizes market opportunities. The program supports industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.