The AgriMarketing Program of the Canadian Agricultural Partnership has granted over $2.2 million to help the Maple Syrup Producers of Quebec.
The government investment allows the maple syrup sector to expand and diversify exports, and seize opportunities for Canadian maple syrup in existing and emerging markets in the United Kingdom, Germany, Japan and China.
In United Kingdom, advertising and promotion activities will be developed, including new recipes to raise awareness about maple products. The partnership with the Royal Academy of Culinary Arts will allow the connection of maple products and gastronomy. Similar promotional activities will be developed in Germany.
A feasibility study on electronic commerce will be conducted in Japan in order to put an action plan in place. As well, a market research survey will be conducted in China to identify on-line marketing practices and strategies to promote regular consumption of maple products.