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Bimbo Canada supporting breakfast program for children in Quebec


April 30, 2020, Montreal, Que. – Bimbo Canada is partnering with chef Martin Juneau, ambassador of the Bon Matin La mie de l’artisan brand, and distributing more than 600 meals between April 29 and May 6 to the Club des petits déjeuners.

The company will also support the club’s emergency fund to provide breakfasts to more than 32,000 children in Quebec who no longer have access to the program since self-isolation measures began due to COVID-19.

In these difficult and unprecedented times, Bon Matin states that it will provide a delicious apple and maple bread pudding for the children and their families who are experiencing food insecurity to enjoy prepared by Juneau. The delivery will be made to two community centres currently supported by the Club des petits déjeuners, the Centre de pédiatrie sociale in Laval and the Mission Nouvelle Génération in.

Every day, Bimbo Canada prepares hundreds of certified Aliments du Québec bakery products made from local ingredients. Juneau’s signature bread pudding is made entirely from Quebec food products.

Juneau has been a proud ambassador of Quebec brands for 20 years and did not hesitate to take part in the breakfast club project, a cause he holds very dear, Bimbo said.

“Our organization has been agile and proactive in quickly launching a contingency plan to meet soaring market demand,” stated Marie-Ève Royer, senior vice-president, business transformation. “Quebec families are counting on Bimbo Canada to maintain the supply of freshly baked bread and snacks in grocery stores. We take our responsibility to feed Quebecers very seriously, and we want to sincerely thank all the frontline workers, franchisees and distributors who are hard at work every day helping us do just that.”

Bimbo Canada is a leading producer and distributor of packaged fresh bread and bakery products. In Quebec, the company’s brands are Bon Matin®, Villaggio®, POM® and Vachon®. The company employs more than 1,800 associates in its bakeries in Montreal, Laval, Ste-Marie-de-Beauce and the Quebec City region.


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