BevCanna Enterprises Inc. announced its latest cannabis-infused brand, Grüv Beverages.
The Grüv Beverages range of iced tea products was developed in response to BevCanna’s recently completed North American-wide consumer study, which focused on product and consumer preferences within the cannabis-infused beverage market.
“Iced tea was among the top five performing concepts, among 25 product concepts tested,” said Emma Andrews, chief commercialization officer at BevCanna. “We are also choosing to launch this brand with a balanced THC and CBD profile (1:1 ratio), in order to provide consumers with a mild, yet effective cannabis experience.”
Grüv Beverages will be one of the first brands launched by BevCanna in the U.S., and in Canada following the legalization of infused products in October 2019. The Company will commercialize a 375ml ready-to-drink beverage, with 5mg of THC and 5mg of CBD infused in an alkaline spring water base. The innovation pipeline also includes powdered drink mixes.