VANCOUVER – BevCanna Enterprises Inc, an emerging leader in infused innovations, has debuted its first brand, Anarchist Mountain Beverages.
The full brand portfolio will include a range of ready-to-drink beverages, shots, and powdered drink mixes. Each flavour is a distinctive, innovative, botanical taste experience, inspired by Cascadia and the plants found throughout the Pacific Northwest. The first products launching in Canada following the legalization of infused products in October 2019 will include lightly sparkling, ready-to-drink THC-dominant beverages.
“Anarchist Mountain Beverages is a brand that speaks to the values held by the craft beer and cocktail consumer, a consumer who is now interested in exploring cannabis-infused products,” said Don Chisholm, head of brand and innovation at BevCanna, and founder of Vancouver based design agency, Dossier Creative. “The concept originated from a desire to both leverage research-validated consumer trends, and to celebrate an iconic regional identity, authentic to our unique operation.”
The brand Anarchist Mountain Beverages was inspired by the site of BevCanna’s bottling operations, on Anarchist Mountain, in the B.C. interior. The Anarchist Mountain Beverages brand will be a celebration of all the West Coast has to offer; starting with the inspiration of the bottling location and region-specific flavour profiles, then infusing B.C.-cultivated cannabis into pristine B.C. spring water, sourced through an on-site aquifer.