Results of the 13th annual BrandSpark Canadian Shopper Study, which were used to determine the winners of the 2016 Best New Product Awards, are now available
Results of the 13th annual BrandSpark Canadian Shopper Study are now available, providing insights about Canadian shopping habits for everyday consumer packaged goods.
More than 39,000 Canadians participated in the study and the results were used to determine the winners of the 100-per-cent consumer-voted Best New Product Awards (BNPAs). The 2016 survey had more than 217 entries and 71 winning products across multiple categories.
“The sheer number of new products that appear on store shelves each year can be overwhelming,” says Robert Levy, president and CEO of BrandSpark International and founder of the BNPAs. “For the 13th consecutive year, the Best New Product Awards and companion BrandSpark Canadian Shopper Study distinguish the products that are truly innovative. The awards program and the study provide manufacturers with important insights about what Canadians look for while they shop.”
In addition to determining the winning products, the BrandSpark Canadian Shopper Study uncovers what is on the minds of Canadian shoppers. According to a media release from BrandSpark, highlights from this year’s survey include:
-Canadians embrace innovation and are willing to pay for new products that deliver results.
-Canadians are split on household shopping trips: 52 per cent enjoy them while 46 per cent prefer fewer trips.
-“Natural” over-the-counter health products resonate with 53 per cent of Canadians.
-Canadian shoppers believe in organic food products but aren’t willing to pay for them.
-Brand loyalty is on the decline as Canadians become “deal hunters.”