Food In Canada

Beer producers say future of industry is unclear

April 15, 2020   by Food in Canada


April 15, 2020, Ottawa, Ont. – The continued decrease in beer sales in Canada were signs of a challenging and competitive market in need of innovation before the COVID-19 pandemic began, according to Beer Canada’s Industry Trends update.

Industry Trends data for the beer industry covering the most recent five years is now available for all provinces and territories in a report released annually by Beer Canada.

The number of breweries operating in Canada hit an all-time high of 1,123 in 2019, nearly triple the number in operation just five years ago. Canadian beer drinkers have an unprecedented number of beers to choose from.

Ontario led the way with 350 breweries within its borders and Québec was the next up with 240.

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The rise in the number of breweries continues to outpace domestic beer sales, which fell 3.9 per cent in 2019. Imported beer sales were down by 1.5 per cent. Overall total sales decreased by 3.0 per cent between 2018 and 2019.

More brewers selling into a smaller market translates into intense competition, Beer Canada said in a press release. Canadian brewers face this and many other challenges – changing demographics and consumer tastes, the high overall tax and price of the product and now, the effects of an unprecedented global crisis impacting health, jobs and business.

Canadians are facing an incredible challenge in confronting the COVID-19 pandemic and brewers have stepped up to contribute wherever possible, Beer Canada stated. Whether it’s the production of hand sanitizer for front-line workers, donations to those who are most vulnerable or by supporting the restaurant and hospitality sector.

Yet, the future of the beer industry is unclear, the organization stated. Beer’s most popular selling season is around the corner and patios and pubs are shut down, and sports, festivals and social gatherings have been cancelled.

This is expected to have direct impacts on the industry and Canadian brewers, who directly employ 15,000 Canadians and pay nearly $1 billion in salaries and wages, the organization stated. They also support a large supply chain across the country, contributing to the livelihoods of hospitality and foodservice employees, farmers, bottle and can manufacturers, distributors, tourism and countless other connected to the beer industry.

Federal excise relief in the form of the roll-back of the April 1 1.9-per-cent increase and the deferral of upcoming monthly payments would go a long way in helping brewers navigate this challenging period and position the industry for future success, Beer Canada stated.

Beer Canada members account for 90 per cent of the beer produced in Canada. The sale of beer supports 149,000 Canadian jobs, generates $14 billion in GDP and $5.7 billion in government tax revenues.


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