Beer news in Canada – rök from Calgary launches, and North of 41° expands sales
This spring, Calgary-based rök Glacier Water, which launched its signature canned sparkling and still glacier water earlier this year, will be launching an all-new alcoholic beverage range of sustainably made beers and hard vodka sodas. Together with Rapid Ascent Brewing, rök has crafted an array of four distinct alpine beers and refreshing hard vodka sodas in four unique flavours, using water from the outflow of a subterranean rock glacier deep beneath the peak of Fortress Mountain. As the only commercially available rock glacier water beverages in the world, rök is committed to exceptional stewardship of the land its water is sourced from and environmental responsibility remains paramount across all of its operations.
Rök’s new beers are available at select restaurants and retailers across Alberta, with the hard vodka sodas set to launch in store later this spring. Michael Wood, President of rök Glacier Water, is available for interviews about the launch of the latest product lines and can speak more to the brand’s commitment to sustainability as they bring a taste of Alberta’s majestic Rocky Mountains to consumers.
Hop City in partnership with the team at Recipe Unlimited is bringing its newest craft beer, North of 41° to can in Ontario after its success on draft in restaurants across the country.
The blond ale pays homage to Middle Island, Canada’s most southern point (sitting at 41 degrees latitude!) and home of rich history. The beer is intended to inspire a spirit of exploration and discovery in every beer drinker. The can itself takes exploration to a new level with a QR code that takes Canadians on a much-needed (virtual) trip to the beautiful island where they can embark on an adventure, pint in hand!