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Beefeater launches new gin in Canada


June 17, 2020, Toronto, Ont. – Beefeater Blood Orange, which has a bittersweet juicy flavour and a vibrant, striking colour set to appeal to today’s gin drinker, is being rolled out across Canada.

The product is inspired by the Orange Gin distilled in 1876 by Beefeater’s founder, James Burrough, and created to satisfy a growing Canadian thirst for flavoured gin.

The gin category in Canada is now worth $420 million, growing by 19.5 per cent value versus last year, and within that flavoured gin is experiencing a boom, growing more than 300 per cent value versus last year.

Beefeater previously launched Beefeater Pink Strawberry in 2019.

“There is a significant opportunity for flavoured gin in Canada and Beefeater is well placed, as a loved and established gin brand, to satisfy the growing consumer need,” says Aoife O’Reilly, brand manager, Beefeater for Canada at Corby Spirit and Wine.

Beefeater Master Distiller Desmond Payne adds, “Like our founder James Burrough, who created his first Orange Gin to appeal to his contemporaries almost 150 years ago, we have created this zesty new gin for the cocktail and spritz drinkers of 2020, who will love its enticing citrus aromas, bold flavours and statement shade.”

Beefeater Blood Orange is now available in Ontario in the LCBO, in BCLS in British Columbia, NSLC in Nova Scotia and in select retailers in Alberta. The drink will be rolling out to stores in Newfoundland and Labrador, Prince Edward Island and New Brunswick later this month.


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