A&W Food Services of Canada Inc. has announced that all Quebec-based A&W restaurants will now serve bacon that comes from Quebec.
Made from pork that was raised without the use of antibiotics, A&W bacon is available on a number of the chain’s menu items, including breakfast items and the popular Teen Burger.
“At A&W, we want to offer Quebecers what they want and that starts with good ingredients. Now, when someone from Quebec enjoys bacon on one of our burgers from the Burger Family line-up or one of our breakfast options, they’ll have the satisfaction of knowing that it’s bacon from Quebec. Not only is it savoury and delicious, it’s bacon from pork raised without the use of antibiotics,” says Susan Senecal, president and COO of A&W Food Services of Canada Inc. “Quebec pork has the reputation of being a high-quality product and we are so pleased to bring it to our guests.”
The introduction of Quebec bacon in Quebec A&W restaurants is part of a “tailored” approach widely favoured by Senecal, according to an A&W press release. Hailing from Quebec herself, Senecal knows all about the distinct preferences of the province’s clients.
“Quebec consumers distinguish themselves from the rest of Canada by putting their penchant for great taste and great ingredients at the forefront,” adds Senecal. “To better meet their expectations, our operations, development and marketing teams are based in Montreal. It’s in this same spirit of collaboration, that our partners, advertising agency, public relations and design firms are also based in Quebec.”