Avena joins ‘Field to Market’ Canada

Avena Foods Limited, specialty miller of gluten-free pulse and Purity Protocol oat ingredients in Western Canada, has joined Field to Market Canada, a multi-stakeholder initiative working to define, measure and advance the sustainability of food, feed, fiber and fuel production.

As a new Field to Market Canada member, Avena has enrolled their first project in Field to Market’s Continuous Improvement Accelerator to advance pulse sustainability. The project will measure, analyze and drive improvements to the sustainability of pulse crops in Southern Saskatchewan in five key areas: land-use efficiency, soil conservation, greenhouse gas emissions, energy use and soil carbon. The initiative makes Avena the first company within Field to Market Canada’s membership to register a Continuous Improvement Project focused on advancing pulse sustainability.

“We are thrilled to be partnering with Field to Market in gathering and analyzing data from our growers to assess and improve on our sustainability and regenerative practices,” said Margaret Hughes, Avena Vice-President, Sales and Marketing. “While many farmers understand the sustainability benefits of growing pulses and oats in their crop rotation, this partnership offers us the opportunity to ensure these benefits are more widely understood by documenting and demonstrating improved sustainability outcomes that benefit farmers and the environment alike.”

Avena is a specialty miller that provides food, pet food, and nutraceutical manufacturers with sustainably grown and milled Purity Protocol Oat and functional gluten-free pulse ingredients. Avena partners with farmers and manufacturers to bring high quality, safe, sustainable, and nutritious oat and pulse ingredients to customers throughout the world.