Agrifoods signs deal with a2 Milk brand in Canada
By Food in CanadaFood In Canada Products Beverages Dairy
Under the licence, the A1 protein-free milks produced by Canadian dairy farmers and marketed by Agrifoods will be the first and only milk certified as A1 protein-free under the a2 Milk brand in Canada.
a2 Milk is a registered trademark of, and brand of A1 protein-free milk from a2MC, a global organization.
“Our partnership with a2MC will help solidify our cooperative’s position as an innovative disruptor,” Tim Hofstra, chair of Agrifoods Cooperative, said in a press release. “In addition, it provides a tremendous opportunity to grow Agrifoods’ overall market-leading positions in specialty milks by offering consumers more choices for authentic, farmer-owned, Canadian dairy products.”
With the exclusive Canadian licence, Agrifoods will leverage the a2 Milk brand’s global success to create and grow consumer and retailer demand for the products in Canada.
“Agrifoods’ proven expertise and experience combined with their infrastructure, established member network of dairy farmers and focus on long-term growth makes this an excellent partnership,” said Blake Waltrip, CEO of a2MC. “Signing on with Agrifoods will allow a2 Milk brand products produced by Canadian dairy farmers to rapidly gain exposure in Canada.”
Ben Janzen, chair of the BC Milk Marketing Board, says the organization is thrilled with the agreement.
“Bringing a proven successful global brand such as a2 Milk to the Canadian market is a big win for Canadian dairy, highlighting both the future focus and innovation of our industry.”
Agrifoods Cooperative is one of Canada’s leading cooperatives with more than 2,900 members. Agrifoods’ brands include Organic Meadow, Rolling Meadow, Meadowfresh, Earth’s Own and Happy Planet.
The a2 Milk Co.’s products include Whole, 2% Reduced Fat, Chocolate 2% Reduced Fat, Fat Free, Sweet Cream Coffee Creamer, and Creamy Vanilla Coffee Creamer.
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