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AB Enzymes launches solution to keep baked goods fresh


AB Enzymes announced the launch of VERON MAXIMA. This fresh-keeping solution will help bread improver companies to differentiate in a sea of competition and reach the next level of bread freshness.

VERON MAXIMA provides every baking product with a long lasting and complete freshness experience. There are no limits in applying VERONMAXIMA for the development of premium fresh-keeping products for the baking industry.

Today, bread improver companies have to meet more and more different requirements. On the one hand, there are increased quality requirements for packaged and refrigerated baked goods. On the other hand, customers and manufacturers want to reduce both food waste and stale returns. Nevertheless, consumers want to have an enjoyable freshness eating experience.

VERON MAXIMA can be incorporated into existing improver formulations without having any influence on dough properties and bread product appearance other than providing the desired freshness effect in the final baked product.