Food In Canada

Waterloo Brewing partners with the Sherway Group to open new warehouse

Food in Canada Staff   

Business Operations Beverages warehouse Waterloo Brewing

Waterloo Brewing, Ontario’s largest Canadian-owned brewery, will be partnering with the Sherway Group who will operate a 150,000 square foot warehouse facility in Ayr, Ontario and provide both storage and warehouse service on behalf of the Company. For the last 43 years, the Sherway Group has grown to be one of Ontario’s pre-eminent providers of supply chain services in the beer and alcoholic beverage industry.

“Our business is experiencing double-digit growth on both our owned brands and our co-manufacturing business,” stated George Croft, President, and CEO, Waterloo Brewing. “This partnership with the Sherway Group provides us with a top-tier solution that delivers the quality and integrity our products demand with the flexibility to readily adjust to the rapidly growing needs of our business. We are thrilled that this latest plant expansion and the strategic decision to partner with the Sherway Group will allow us to manage our anticipated growth over the coming years. We are equally excited that these decisions will result in the local hiring of more great people into the Waterloo Brewing family as well as at the new Sherway warehouse facility.”

“Waterloo Brewing is an exciting company on a great trajectory. We envision a strategic partnership commencing to facilitate the growth of Waterloo Brewing,” said Paul Rockett, CEO, Sherway Group. “Our state-of-the-art facilities, advanced technologies, and passionate team position Sherway to provide Waterloo Brewing a critical component in their fulfillment stream. We know we can scale their business competitively.”
“Our brewing and production facilities are constantly evolving to keep us running as efficiently as possible while delivering the high-quality products we’re proud to serve to our friends and neighbours,” added Russell Tabata, Chief Operating Officer, Waterloo Brewing. “This latest strategic decision to partner with the experienced and professional team at the Sherway Group will allow us to continue to grow and making us one of the largest beer and alcoholic beverage operations in Canada.”

About Waterloo Brewing
Waterloo Brewing is Ontario’s largest Canadian-owned brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under the Global Food Safety Standard, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Waterloo Brewing Ltd. (formerly Brick Brewing Co. Limited) was the first craft brewery to start up in Ontario and is credited with pioneering the present day craft brewing renaissance in Canada. Waterloo Brewing has complemented its Waterloo premium craft beers with the popular Laker brand. In 2011, Waterloo Brewing purchased the Canadian rights to Seagram Coolers and in 2015, secured the exclusive Canadian rights to both LandShark and Margaritaville. In addition, Waterloo Brewing utilizes its leading-edge brewing, blending, and packaging capabilities to provide an extensive array of contract manufacturing services in beer, coolers, and ciders. Waterloo Brewing trades on the TSX under the symbol WBR. Visit us at


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