Virgo’s SupplySide previews upcoming SupplySide West

Phoenix, Ariz. — VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, offers a preview of events at its 2012 global expo and conference, SupplySide West. The show takes place Nov. 5 to 9 in Las Vegas. According to Company, the 2012 show will be the largest to-date, with the most attendees and exhibitors ever, and as a result events and education sessions are selling out quickly.

What’s New

Free WIFI – Nov.  7 – 9, all day

Thanks to NSF International, SupplySide has added free and easy WIFI access at SupplySide West 2012.

Password required: NSFGMP (Included – All Passes)

SupplySide Editor’s Choice Awards – Tuesday, Nov. 6, from 5 to 6:30 pm

Five 2012 consumer package good (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 10 categories: animal nutrition, anti-aging, beverages, functional food, multivitamins/minerals, nutricosmetics, organic, packaging design, skin care and specialty dietary supplements. One winner in each category will be announced at SupplySide West 2012 during the SupplySide Editor’s Choice Awards Reception Sponsored by AIDP, Draco Natural Products and SPRIM. “Through these awards SupplySide’s editorial team, consisting of experts from Food Product Design, Natural Products INSIDER, SupplySide Cosmetics Insights and more, have analyzed products from around the food, beverage, supplement, animal nutrition and personal care markets to define the key innovations that are setting pace in the markets they serve,” Siefert added.

Registration required: http://bit.ly/PrKzia ($69)

SupplySide Fun Run with Olympic Athletes – Wednesday, Nov. 7, at 7 am

Sponsored by Bioenergy Life Science, the SupplySide West Fun Run with Olympic Athletes helps you work on your physical and fiscal wellbeing. Run or walk on the 2.5 km course…either way it’s a great chance to get the pulse racing and connect with peers – and Olympic Athletes, thanks to Bioenergy Life Science.

Registration required: http://bit.ly/QYQVAy (Free and open to the public)

SupplySide Why…  – Wednesday, Nov.  7 and Thursday, Nov. 8, from 11 am to 3 pm

This exciting new program is created with the attendee in mind. “The SupplySide Why…” stage, located on the Expo Hall floor (Booth #28073), will feature short, dynamic talks, presented by industry thought leaders, innovators and leading marketers.

No Registration required. (Included – All Passes)

What Not to Miss

The Coca-Cola Company chief procurement officer Ronald J. Lewis – Wednesday, Nov. 7, at 8 am

As the Featured Speaker of the 2012 SupplySide West, Lewis is expected to focus on Innovation that Drives Collaboration, discuss the evolution and growth strategy of The Coca-Cola Company, and share how procurement helps fulfill company goals. “With the continued diversification of beverage giant The Coca-Cola Company, the role of procurement has become a key strategic enabler for the company’s continued innovation,” said John Siefert, CEO of VIRGO.

No registration required. (Included – All Passes)

Opening Reception at Tao – Wednesday, Nov. 7, from 5:30 to 7:30 pm

Reconnect with old friends, meet new ones, and enjoy savoury Asian cuisine at the opening reception sponsored by DSM and Vitamin Angels, which will be there to share information about its dedication to reducing severe child vitamin deficiencies globally. Learn more now about Vitamin Angels, and VIRGO’s SupplySide will donate $1 to the cause.

No registration required. (Included – All Passes)

FDA Enforcement Update – Thursday, Nov. 8, from 9 to 11 am

Join Daniel Fabricant, Ph.D., director of the FDA’s Division of Dietary Supplement Programs, as he provides a firsthand overview of the current state of the dietary supplement industry’s GMP compliance. Dr. Fabricant will be on-hand with a number of his colleagues to discuss the growing number of FDA inspections, 483s and warning letters. Attend for a discussion of what areas seem to be the most problematic for industry. Thanks to co-sponsors The Burdock Group and Eurofins U.S., this session is complimentary.

No registration required. (Included – All Passes)

Omega-3s and the Consumer: What You Need to Know – Friday, Nov. 9, from 8:30 to 11:30 am

This three-hour workshop will focus on the latest information on the consumer aspects of the omega-3 market, including an overview of global new product introductions, an update on the omega-3 user, details on ongoing education efforts to teach consumers what they need to know about omega-3s, and how to involve the health practitioner — a key gatekeeper to consumers — in the mix.

Registration required: http://bit.ly/PrKzia ($95)

Keep it Straight

Organize events you want to attend, find your way around, store downloads to reference later, find exhibitors and more on the SupplySide West 2012 App. It’s a great way to maximize your trade show experience .

Download it now: http://bit.ly/RhovVW (Included – All Passes)

Make it Last

Own a powerful resource that will add value to your company, from the boardroom to the supply chain. This series of DVDs contains the most critical information shared during education sessions during SupplySide West 2012. Pick it up while you’re at the show at the show-only price of $149 or pre-order online for $249 starting Nov. 1 on supplysidestore.com.

What’s Next

Mark April 30 – May 2 on your calendar for the 2013 SupplySide Marketplace at Javits Center in New York City. It’s already filled with twice the exhibitors as last year, promising more resources for market innovation.

Registration begins January 2013 on supplysideshow.com.

For more information contact Lara Piu, audience marketing manager, VIRGO Health & Nutrition Network, 480-990-1101, ext. 1068, lpiu@vpico.com.